LEARNING BRIEF: Promoting Latrine Sales in CLTS Interventions through Integrated Sanitation Marketing. USAID ACCES, January 2020.
USAID/ACCES has found that hygiene and sanitation marketing is effective in generating demand for latrines and contributes to sanitation market development in both rural and peri-urban communities.
Key ACCES success factors include high levels of community engagement, active community leaders through the VMC model, and innovative financing mechanisms.
Below are recommendations derived from USAID/ACCES’ experience:
- Establish fundamental success criteria to use in CLTS site selection.
- Develop sanitation product models in advance through participatory approaches to ensure products are well adapted to CLTS sites.
- Ensure a thorough mapping exercise to prevent targeting villages with active subsidized latrine projects.
- Ensure sufficient locally-based human resources, in both quantity and quality, ideally: two community-level agents for each group of 5 – 6 villages, one to manage the CLTS/SBCC activities and the other to manage the income-generating activities (IGA)/financing activities.
- Integrate existing community members and networks into the latrine marketing process (e.g. community leaders, women’s groups, community-based organizations, local entrepreneurs and service providers
- Broker lending via microfinance institutions to pre-finance latrine purchases.
- Train local networks to promote latrine sales to groups.
- Include IGA training activities in the project to better support women’s groups in CLTS communities to generate income, which can be used to purchase latrines.
- Encourage women’s groups in CLTS communities to promote Sagal latrines, to provide financing, and to participate in IGA training.
- Establish a relationship between local health workers and community-based agents so that patients who do not have adequate hygiene and sanitation facilities at their homes can be referred by the health workers to the project actors.