Tag Archives: SCA

The 2theloo concept: a clean restroom, a shop with toiletries and a coffee corner

2theloo Hoog Catharijne, Utrecht, The Netherlands. Photo: 2theloo

Dutch entrepreneur Eric Treurniet opens his ninth 2theloo restroom shop on 7 October 2011 in Warsaw, just 8 months after he first introduced his new public toilet concept in an Amsterdam shopping street.

Treurniet got the idea to develop the 2theloo concept when he was out shopping with his wife and children in Bruges (Belgium) and found it very difficult to find a clean toilet.

The 2theloo concept means “always clean” restrooms and washrooms, a shop with toiletries, storage closets, sometimes a coffee corner, a family restroom for parents with children, and a special restroom for the disabled.

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SCA marketing small packages of hygiene products – diapers, sanitary napkins and toilet paper

Global hygiene and paper company SCA has started offering low-cost hygiene products in small packages in Latin America and Asia. Similar projects are being planned in Africa and the Middle East. Items being sold include diapers, sanitary napkins and toilet paper.

For many people with low incomes, using hygiene products on a regular basis is too expensive. That’s the case with diapers, which many children use only at night or on special occasions. In Latin America SCA produces individually packaged Pequeñin diapers, each sealed in a thin layer of plastic. […] “Business owners often break open packages and sell the diapers individually, which is less hygienic.” In Asia, too, SCA sells diapers in small packages.

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Sudan, Mundri: better hygiene means more girls stay in school

Many girls who do manage to go school in South Sudan, are forced to stay home one week a month – that’s three months a year, because there is no money to buy sanitary napkins. The Swedish SCA group, through its brands Libresse, Edet and Tork, is sponsoring a project by Oxfam Novib and Mundri Relief and Development Association (MRDA) to improve school sanitation in South Sudan.

Together with MRDA, Libresse is providing scholarships to girls and comfort kits, hygiene bags that include sanitary napkins, soap, underwear and washing powder. Edet is financing the construction of school toilets in the Mundri region of South Sudan. Tork is providing rainwater harvesting systems, soap and handwashing facilities.

The budget for the three-year project (2010-2012) in Mundri is 4.5 million and aims to cover 55 schools and build 16 rainwater harvesting systems. SCA and Oxfam Novib launched their partnership on 17 March 2010. Libresse and Edet are donating part of the proceeds from the sale of their personal hygiene products (sanitary napkins, toilet paper and tissues) to the project. Consumers who buy the products are also encouraged to donate money to the project through Oxfam Novib.

Libresse and Edet have launched campaign web sites for the Mundri school sanitation project. The media campaign also includes a promotional TV commercial that is currently airing on Dutch TV.

In March 2010, SCA’s Tempo brand donated 200,000 Euros to WaterAid for water and sanitation projects in Uganda.

Campaign web sites (in Dutch): Oxfam Novib ; SCA Hygiene Helpt ; Edet helpt ; Libresse helpt ; Tork helpt

See below a Oxfam Novib promotional video and the TV commercial for the school sanitation project in Mundri that is currently airing on Dutch TV.