Tag Archives: Behaviour Change Communication

Changing behaviours: there is no quick fix!

Experts come up with better ways to promote sanitation in India.

india-school-toilets

School toilets, West Bengal, India, Photo: Stef Smits/India

India is home to the largest numbers of open defecators in the world. Over the last few decades the government has implemented national programmes, which attempted to address this complex challenge. The demand for sanitation, meaning a genuine demand for toilets and actual use, hasn’t been encouraging. In October 2014, the government launched the Swachh Bharat Mission (SBM), a national programme to eliminate open defecation by 2019. SBM has a rural (gramin) and an urban subcomponent.

Dialogue on behaviour change communication

On 23 September 2016, experts met in New Delhi to discuss how behaviour change communication (BCC) can best help to achieve India’s sanitation goals. They were invited by the India Sanitation Coalition, TARU and IRC to take part in “Insights: WASH Dialogues on Sanitation Promotion and Behavioural Science“.

When we set out to improve life for others without a fundamental understanding of their point of view and quality of experience, we do more harm than good (Lauren Reichelt, 2011)

Sector experts and experts involved in Corporate Social Responsibility (CSR) initiatives in sanitation, argued that it is crucial not just to look at how behaviour change interventions work, but also to understand what doesn’t work. There is general agreement that “soft interventions” are important at the community level to ensure that toilets are not just built but also used. Despite all the investments in sanitation over the years, little has been achieved in sanitation. There seems to be a gap between the planning of behaviour change communication interventions and how they are actually implemented.

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India: Haryana Health dept to implement BCC scheme in rural areas

CHANDIGARH:  Haryana Health Department has decided to effectively implement its Behaviour Change Communication (BCC) strategy in rural areas, where about 70 per cent of the population resides, so as to create an awakening among masses about prevention of diseases and make them conscious of a healthy life style.

While stating this today, Haryana Health Minister, Mrs Kartar Devi said that it has been decided to actively involve community based organisations, especially the 6200 registered Sakshar Mahila Samoohs (SMS) already set up in villages, for implementation of BCC strategy.  (…)

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