Surprise (or not)! Toy-in-soap intervention increases handwashing among kids in emergency contexts

Surprise (or not)! Toy-in-soap intervention increases handwashing among kids in emergency contexts. FHI360 Research, October 2018.

There is nothing more satisfying in life, for me, than being able to say: I never thought of it that way. The most game-changing innovations can often have seemingly common sense solutions, and we see these solutions popping up everywhere in peer-reviewed literature. soap.png

One of those published solutions jumped out at me this week as I read a Crowd 360 blog post about innovative hand hygiene interventions to celebrate Global Handwashing Day. Researchers from LSHTM, Save the Children and their partners published new evidence showing toys inside soap can increase handwashing among kids in emergency humanitarian contexts.

Studies have examined handwashing with soap in a variety of ways over the years – with adults, with young kids, and with older kids; with health-based messages, with nudges, and with motivational messages; in school-settings, and in stable, non-emergency settings. The new toy-in-soap study, however, is the first evaluation of its kind. Here I summarize why the study is different, what the authors found and why those findings matter.

Read the complete article.

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