JULY MODULE: ‘Franchising Sanitation’ w/ Julie McBride of MSA Worldwide
- July 19, 2017
- 16h00 CEST / 10h00 EST
MSA is “the leading strategic and tactical advisory firm in franchising” according to the International Franchise Association. Our reputation is built on our proven ability in creating sustainable franchise programs that our clients can manage and grow successfully.
This is part of the Toilet Accelerator Fast Forward Series. Julie McBride is a thought leader in the field of social franchising and was recently named one of “Five Innovative Consultants that are changing the world” in Inc. Magazine.
Julie has devoted her career to helping low income people around the globe gain access to products and services they need to live healthy and productive lives.
Along the way she has gained experience in both commercial and social sectors, including pharmaceutical marketing, social franchising of health care in the developing world, and currently as a social franchise consultant for MSA Worldwide.
Her experience has convinced her that the only way to solve some of the longstanding problems associated with poverty is to combine the proven tools of the commercial and social sectors to create new and better approaches to understanding and meeting people’s needs. For Julie, the most promise lies in the emerging field of social franchising.