According to the latest market study released by Technavio, the baby diaper market in Middle East and Africa (MEA) is expected to reach USD 7.07 billion by 2020, growing at a CAGR of nearly 12%.
This research report titled ‘Baby Diaper Market in MEA 2016-2020’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. The report discusses the major drivers that are influencing market growth and the challenges faced by vendors and the market as a whole.
Increasing urbanization and rise in disposable income in MEA are the major reasons for the growth of the market. Every year, the urban population is increasing by 3.5% in Africa, and by 4% in the Middle East. There has been an increase in the number of expats in the Middle East due to the opportunities for high income. In addition, people living in urban areas are more aware of hygiene issues and are thus opting for baby diapers. Also, the birth rate in MEA is on the rise, leading to a high demand for baby diapers in the region.
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