The Art And Science Of Winning The Poo War, by by Shaon Lahiri , Jyotsna Puri, Businessworld.In.
The Swachh Bharat Mission needs to refocus. Toilets may indeed be more important than temples, but only if they are used
A silent war has gripped India as the forces of open defecation threaten to defeat our overall health. In 2014 Prime Minister Modi, armed with a broom and a now familiar public relations machine, swept the streets of Delhi and Assi Ghat, and exhorted us to dream about winning this war and think of a Swachh Bharat by 2019.
The Swachh Bharat Mission (SBM), like its predecessors (Total Sanitation Campaign, Nirmal Bharat Abhiyaan, Central Rural Sanitation Programme, the first national sanitation plan in 1954), is doomed to fail.
It will fail to achieve its target of an open defecation free India. Even if constructing toilets for all Indians is (miraculously) achieved, building and using toilets are not the same thing.
A survey by the research institute for compassionate economics (r.i.c.e.) conducted in Bihar, Madhya Pradesh, Rajasthan, Haryana and Uttar Pradesh found that only 48% of rural households that had a functioning latrine still had at least one household member defecating in the open.
In fact, the percentage of verified open defecation-free (ODF) villages in India stands at a paltry 5%, including those verified before SBM.
Standing in the way of toilet use are a number of factors, such as poorly constructed toilets, lack of access to toilets, the convenience of open defecation, and sociocultural perceptions about impurity and fear of a pit latrine filling up with no recourse for emptying it.
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