The sanitation campaign in India is helping Rajasthan become a top performing state in ending open defecation. The Chief Minister of Rajasthan declared sanitation as one of the state’s top development priorities, with a target of eliminating open defecation by 2018.
To bring this vision to fruition, an innovative Community Led Total Sanitation Campaign (CLTS) was launched in many districts with the leadership of district collectors.
The approach focuses on crucial issues: Behavior Change and Demand Creation. From Health Centers, to Schools, to door-to-door visits, the message of sanitation and hygiene was effectively communicated.
Health is blooming, one home at a time. One village at a time. And Rajasthan is on course to becoming open defecation free.