SuperAmma campaign for changing hand washing behavior

Launched by the London School of  Hygiene and Tropical Medicine and others the SuperAmma campaign is the culmination of years of behavioural science research to inculcate the habit of handwashing with soap. We designed a superamma communication campaign based on the Evo-Eco theory of behaviour change.

Here we make available the approach and the materials that worked successfully in Southern India to inspire and assist you in your behaviour change campaign.

One response to “SuperAmma campaign for changing hand washing behavior

  1. Very interesting campaign. Is this already underway in Bangladesh?

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