Scaling Up Handwashing Behavior: Findings from the Impact Evaluation Baseline Survey in Peru, August 2010.
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Sebastian Galiani and Alexandra Orsola-Vidal. Water and Sanitation Program.
The handwashing project in Peru, implemented in 788 randomly selected districts located in 104 provinces, comprises a primary audience of mother/caregivers and children; the secondary targeted audience includes community-based agents such as schoolteachers, health promoters, and local leaders. In Peru, the project objective is to reach women (ages 14–49) and children (ages 5–12) in order to stimulate and sustain handwashing behavior change in a total of 1.3 million of those reached by project end.
The main components of the intervention include:
- Mass media and promotional events at the provincial level that combine local radio and outreach activities in public spaces to promote behavior change among the primary target audience, and
- School and community social mobilization activities at the district level, including educational sessions and promotional events, to reinforce messages among the primary target audience, and promote capacity building among the secondary target audience