Water-conscious Brazilians urged to wee in the shower

A TV advertising campaign [Xixi no Banho – see below] in Brazil is encouraging people to urinate while having a shower to save water that would be used by flushing the toilet.

The creators of the ad, environmental group SOS Mata Altantica (SOS Atlantic Rainforest), say they are using humour to drive home a serious message.

The advert says that every home that avoids one flush per day could save over 4,000 litres of water each year – enough to help overcome drought in the rainforest.

Source: Sam Bond, edie, 05 Aug 2009

Visit the multimedia campaign web site [in Portuguese] “Xixi no Banho” (pee in the shower)

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